Emerging designer Doo by Iyanu talks inspiration and the essence of her brand with all9ja

Doo By Iyanu was founded by Iyanu Akinremi. Beating all odds to realise her dreams, Iyanu studied at the University of the Arts London, with a foundation in creative design.

Iyanu’s love for fashion emerged during her career in visual merchandising and she discovered she had an excellent eye for detail and a creative flair that had all passers-by captured by her window displays.

Her dream was to bring a Western and eclectic twist to the Nigerian fashion landscape, and she headed back to Nigeria to throw herself head-first into the industry and gain some much-needed hands-on experience. Doo By Iyanu, led Iyanu once again down the path of education as she learnt to sew, sketch and pattern cut, perfecting her craft.

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Since then, she has developed her knowledge base and skill set and works hard to build the same capacity in her team.

We sat down with the emerging designers to find out what inspires her and get a glimpse into her design process

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1. How would you describe your brand?

Doo By Iyanu (DBI) is a distinctive high quality clothing brand catering to both the male and female audience. However our primary focus is women, from the working class to the women of leisure. The brand services cover custom made garments (Bridal trains, evening gowns, traditional, office and causals). Launching of the limited edition line (ready to wear) is in full swing for the near future. We celebrate our “made in Nigeria” production.

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2. Where does the company name come from?

The meaning of Doo is love and it also can be referred to as beautiful in the native language Tiv. Tiv Land is located in Benue State where the word originates from.

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