They are using their designs to challenge everything we have come to understand about style, design and even the way we view gender identity.
Whilst we have nothing but respect for the veterans that have come before and paved the way for there to even be a functioning industry, we have to make way for the new wave of creatives that are catapulting Nigeria into a new era of creating.
These are the 3 that you definitely need on your style radar!
1. Abiola A. Olusola
SS19 / LOOK 1
COLLECTION BY @abiolaaolusola
ASSISTED BY @tvnari
SHOT BY @acupofmikey
DIRECTED BY @theorangenerd
BAGS BY @mrubyleartherapparel
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Abiola O. Olusola is a contemporary womenswear brand that was founded in 2017. The eponymous label launched its debut collection ‘Emi’ at Nigerian luxury fashion store Temple Muse and was touted as an incredible first outing for the new designer. The collection itself was inspired by contemporary African women and explored Yoruba heritage through the use of printed fabrics that include adire and aso-oke.
Abiola herself believes that clothes should be be a delicate balance of comfort and chic and whilst being stylish, still remain very effortless. Her relaxed aesthetic is a breath of fresh air in an industry that can often be preoccupied with the idea that ‘more is more’.
Speaking about her start in the industry, Abiola said, ‘’I knew I wanted to be a fashion designer since I was 13 so after graduating from University of Lagos, I worked for an online retail company here in Lagos, while there I went for a Summer fashion design and draping course in Dubai by .
My graduate collection was selected to be shown at Pitti Uomo in Florence and at Istituto Marangoni’s graduate show in Paris.’’
No doubt, Abiola’s credentials are impressive and her work even more so. We wait with baited breath to see what becomes of this label and how it grows into its own over the next few collections. We predict BIG things.
#MaxivivePreWet ”A Freak A” documented by Hammed Adedeji, Santos Layout, Lagos, Nigeria
@adedejielixir @tifinix @fowlermodels @zanemodels #Maxivive #whitewhitemaxivivewhite
Maxivive is a whole new frontier for gender neutral fashion in Nigerian. The creative director, Papa Oyeyemi, is a visionary who has created a line that is unlike anything we have seen before on the Nigerian fashion landscape.
Speaking about his aesthetic, Papa said, “My designs are general. I don’t believe in gender or race, or categorizations like that. I believe we are human-forced, so I design for humans.”
In a country where people are constantly pigeon-holed and the idea of gender fluidity is fairly new, what Maxivive is doing through their designs is nothing short of revolutionary.
Papa Oyeyemi, through Maxivive and his other brands, is committed to changing the narrative of African fashion and forcing us to explore uncharted territory with his thought-provoking designs. His experimental approach to designing and his off- beat collections often raise eyebrows but he takes us back to the very fundamentals of what fashion is supposed to be. Fashion is meant to provoke; it was never meant to be something that was comfortable and easy.
His work has even caught the attention of international fashion bible Vogue who spoke very highly of the young creative. They wrote, ‘’The label Maxivive has a reputation for polarizing the Nigerian fashion community, pushing an idea of minimalism and androgyny that turns traditional menswear tropes upside down and inside out.’’
With a glowing endorsement from Vogue, it’s clear that Maxivive is on the right track and using their clothes as a conversation piece, we are excited to see just how much they turn the industry as we know it on its head.
3. Demure by Denike
…we update the iconic Ipele into asymmetric faux wrap skirting, use carefully placed knotting to evoke the Iro ati Buba and update the classic gele. Aso-oke is given fluidity with infusion of tulle and jersey.
📷: @insignaonline •
#DenikeSS19 #Denike #Moremi #MoremiAjasoro #DenikeXMoremi
Creative director of Denike, Adenike Adegboye, is a young lady that’s quickly becoming a force in the industry. Having launched a bespoke and a ready to wear line, it’s clear that Denike is coming for it all.
In 2012, Adenike started her fashion and lifestyle blog where she shared her personal style, which she describes as “a whole mix of so many things, relaxed, effortless and androgynous”. She also shared beauty and style tips, fashion trends, and lifestyle columns. She soon had to make a decision about the direction she wanted to go in and when Adenike started her clothing line, content creation was something she could no longer continue. By the end of 2016, she gave up fashion blogging to focus fully on fashion designing. Adenike, quite the mini style icon in her own right, describes her label as ‘traditional yet modern’.
It is a striking aesthetic, not only because of the deliberate use of colour but also because it is unapologetically African. From the fabrics to the creative direction, the concept of ‘Africa’ is at the forefront of everything the Denike produces. Speaking about their debut collection, Denike explained that, ‘’the juxtaposition of traditional tie dye (adire) techniques and contemporary fabrics is something we’re excited about. Creating a fun and trendy way to wear Yoruba culture and heritage.’’
The Fashion Focus initiative was created to empower fashion designers and give them the tools, resources and the support to follow their dreams. With their interesting mix of prints and traditional African materials, Denike stands out on the landscape of the Nigerian fashion industry as an innovative and unique new label. Having earned her stripes at LFW, we cannot wait to see how Denike builds and evolves.